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Advisory Board

Casey Coffman

Casey Coffman serves as the Executive Vice President of Hicks Holdings, and is also the Chief Operating Officer of Hicks Sports Group. She is very active in the Hicks family’s day-to-day oversight of its sports teams’ business operations, including the Dallas Stars Hockey Club, the Texas Rangers Baseball Club, 50 percent of Liverpool Football Club, 50 percent of Center Operating Company, which operates American Airlines Center, and the Mesquite Championship Rodeo.


Coffman works closely with Stars President, Jeff Cogen, Rangers President, Nolan Ryan, Hicks Sports Marketing President, Jim Lites, and Liverpool Chief Executive Officer, Rick Parry, in all areas of the teams’ business efforts, and is a Hicks designee on the Board of Directors of Center Operating Company, along with Tom Hicks and Lites. She also serves as Executive Vice President of Hicks Holdings LLC, a role Coffman has held since 2004.


Coffman also provides day-to-day oversight of the Hicks family’s sports-related real estate developments: the land adjacent to Rangers Ballpark in Arlington, Champions Park in Frisco and Cedar Park in the Austin suburb of the same name. Champions Park will be an office, residential and hotel development adjacent to the Dallas Stars headquarters, Deja Blue Arena and Dr Pepper Ballpark in Frisco. Cedar Park will be home to the Texas Stars, Dallas’ American Hockey League development affiliate, starting in 2009-10. The 6,700-seat Cedar Park Event Center will have 24 suites and 545 club seats with a private club lounge. A retail site of 17 acres is adjacent to the facility grounds for mixed-use development that will include 91,000 square feet for retail and 91,000 square feet for commercial, developed by Hicks Cedar Park.


Coffman also maintains oversight over the Hicks’ Jack Nicklaus-designed golf course, luxury home and hotel development project in Bariloche, Argentina.

Tamela Thornton
Vice President of Development
Tamela is responsible for supporting the strategic priorities and development processes for SmithCypress projects across the country. She previously managed her own real estate development consulting firm, and was Director of Development for Starbucks Coffee Company, managing their acquisition activities in the South Central region. Other experience includes directing the South American franchise development team for YUM Restaurants International (KFC and Pizza Hut).
Ellen Keszler

Ellen Keszler is president and CEO of Clear Sky Associates, a consulting firm she founded focused on the technology and travel industries. Previously, she was president of Travelocity Business, launching this new online oriented corporate travel business in 2003 and growing it to over $35 million in revenue in less than four years, with operations in the US and UK. Prior to that, she led the North American division of Sabre Travel Network, a $1B revenue technology and services business. In these leadership roles she had responsibility for sales, account management, software product management, marketing and operations in the global distribution system, corporate booking tool, and corporate travel agency businesses.

The first thirteen years of her career were spent in a variety of finance functions at JCPenney, American Airlines and Sabre Holdings. These functions included financial planning, strategic analysis, treasury, mergers and acquisitions, as well as financial operations. Ellen serves on the board of directors, the audit committee and the nominating & governance committee of PROS Pricing, a NYSE software company.

She is a member of the Advisory Council of the McCombs School of Business at the University of Texas at Austin. She is a board member of KERA, North Texas Public Broadcasting, where she chairs the Finance Committee and is a member of the Executive Committee. She is on the Board of Trustees of Preston Hollow Presbyterian School, chairing the Advancement Committee.She has served as a mentor with Menttium, an organization dedicated to improving professional performance of high potential female executives through mentoring. She was also named one of the 100 most powerful women in Travel by Travel Agent Magazine for four consecutive years.Ellen received her B.S. in Civil Engineering at Texas A&M University and M.B.A. from the University of Texas at Austin.

Veronica Torres

Veronica currently works for the Dallas Convention & Visitors Bureau (DCVB), as the Director of Diversity and Community Relations. She has been with the Dallas CVB since November 2003, with a strong focus on attracting diverse conventions and events to Dallas while developing partnerships in the local Dallas community. Ms. Torres has been instrumental in the Latino, Asian and GLBT convention markets and aggressive in her involvement in community programs for all niche markets through various marketing and fundraising strategies.

Since 2003, Torres has been instrumental in booking conventions for all diverse markets and working closely with media relations and community outreach through marketing efforts with local Dallas CVB niche agencies. She has increased the number of diverse conventions in Dallas in the last 3 years and currently has booked more now than in previous years. Prior to the Dallas Convention & Visitors Bureau Ms. Torres worked for Intercontential Hotels marketing Crowne Plaza Hotels to the Corporate and association Markets.

A Hispanic originally from Austin, Texas, Torres is a graduate of Johnson and Wales University with a degree in Hotel and Restaurant Management. She is currently a member of several industry and community organizations such as International Hispanic Meeting Professionals, as a board advisor; member of the National Society for Hispanic Professionals; Greater Dallas Hispanic Chamber of Commerce as the present Chair for the Young Professionals group (YP214); Hispanic Women’s Network of Texas; International Association of Exhibition Management (IAEM) ; Meeting Professionals International (MPI) where she works closely with the Cultural Business Connections Committee; Big Brothers & Big Sisters of North Texas as a Big Sister.